Brilliant Convention Centre with its unique urban appeal is located in Indore, the commercial capital of Madhya Pradesh, and not in any metro city. The reason being- along with various opportunities and benefits big cities offer, they have their own drawbacks as well. Higher cost of living is one of them. For example, boarding & lodging is expensive, food and transportation costs are relatively higher. Then there are physical disadvantages like long travel distances, overcrowded places, and fast-paced lifestyle.
Indore being a tier-2 city, offers the convenience of a small city and at the same time advantages of a big city, making it a viable and interesting option to host a convention in. It is the largest city in Madhya Pradesh, and together with its satellite towns of Pithampur and Dewas, is one of the fastest-growing economic regions in India.
Indore is centrally located on the map of India, it is well connected to all parts of the country and hence easier for delegates to travel. Whether they are coming from Delhi, Mumbai, Bangalore or Chennai, Indore is easily accessible to all.